Every Action Counts Coalition: Make every action count to protect nature

People are the next frontier in greening the world. Most people would like to become part of the solution to climate change and biodiversity loss today, and do not want to wait until 2030 or 2050. This calls for innovation that supports people to change their lifestyles away from contributing to biodiversity loss and climate change towards having a positive effect in key areas responsible for carbon emissions and biodiversity loss. This is the objective of the Every Action Counts coalition. It brings together a global network of digital, financial, e-commerce, and consumer goods and services companies to empower people by giving them insights about the greenness of their daily choices and by presenting them with new options that will help stop biodiversity loss and climate change. Collectively, the coalition aims to scale green individual action across 1 billion people, as a new norm which is encouraged, recognised and rewarded, leveraging technology and innovative business models.